How To Design Event Tickets
31 March 2023
When it comes to event planning, designing appealing, secure and informative event tickets can significantly impact attendance and the likelihood that the event will be a success. A well-designed event ticket not only gives attendees the information they need to know about the event, but it also establishes the tone for the experience. Designing event tickets involves several crucial considerations, from picking a size and shape to adding security elements.
This blog post will go over the essential steps needed to produce event tickets that are both practical and aesthetically pleasing. Whether you’re organising a large concert or a small gathering, your ticket is the key to a successful start!
The benefits of a bespoke ticket design
Bespoke ticket design, which is a design created just for your event, can have a number of advantages, including:
Enhances security: Bespoke tickets can be designed with security elements like barcodes, QR codes, or holograms, which make it hard to copy or duplicate the tickets. By doing this, ticket fraud and unlawful admission to the event are reduced.
Reflects your brand identity: Bespoke ticket designs can reflect the colours, logo, and overall style of your company, giving attendees a consistent brand experience. This promotes brand recognition and leaves a lasting impression on attendees.
Provides marketing opportunities: By inserting promotional offers, hashtags, or social media handles, custom ticket designs can be used as a marketing tool. As a result, more people may attend next events and encourage attendees to share their experiences online.
Establishes the mood for the event: The ticket’s design can reflect the concept and tone of the gathering, creating excitement and expectation among guests. Post booking, the ticket will be the start of what is hopefully a memorable experience.
Unique experiences: Bespoke ticket designs can make guests feel cherished and special, adding a special touch to the event, they are more likely to retain the ticket as a souvenir if it is personal to them. In order to make some guests feel even more loved, it can also be used to grant them special access or discounts.
Ultimately, custom ticket creation gives an event a polished and distinctive touch that enhances attendees’ experiences and makes it more memorable.
What should your event ticket include?
An event ticket should include all the important and necessary details that attendees may require to understand the event. Here are some essential elements that you could include in an event ticket:
- Name of the event: The event’s name should be clearly visible on the ticket.
- Date and time: The event’s date and time should be prominently displayed on the ticket for awareness.
- Location: The venue’s name and address should be mentioned so guests can make time for their travel.
- Ticket type: If there are different ticket kinds, such as VIP or public admission, they should be noted on the ticket.
- Seat number: If the event is seated, the attendee’s designated seat and section number should be stated on the ticket.
- Price: The ticket’s price should be prominently shown.
- Event organiser or sponsor: You can include the name or logo of the event organiser or sponsor on your ticket.
- Contact information should be made available so to ensure attendees can get in touch with event organisers if needed.
How to design a ticket for your next event
Designing event tickets can be a creative and enjoyable process. Here are some steps you can follow to design effective event tickets:
1. Determine the event theme: The concept and goal of the event should be taken into consideration before you begin designing. The vibe of the event should be reflected in the ticket design, so the guest can feel the connection between your brand and the ticket.
2. Shapes & Sizes: Choose a ticket that works for your event from a variety of available sizes and shapes. Choose a die-cut shape that reflects the event’s theme or stick with the traditional rectangular shape. Try to ensure that it portrays your brand and how you want to portray your event.
3. Add in details about the event: Add all key information, such as the event’s name, date, time, and location, as well as any particular guidelines or limitations. For ease of reading, pick a legible font at the proper size.
4. Establish a colour scheme: Choose a colour palette that complements the branding and/or event theme. To make the ticket stand out, you might combine bright and muted hues. These colours should also feel right for your target audience and their demographic.
5. Incorporate images and graphics: Add illustrations or photos that are related to the occasion’s theme or branding. They might be pictures, illustrations, logos or icons. Consumers usually digest information easier if it is in picture format, so a nice eye-catching image can help get your message across.
6. Add any security features: A ticket needs to be secure to avoid counterfeiting. This can be achieved through the use of security features such as holograms, watermarks, UV fibres and more.
This won’t be achievable if you’re making your tickets at home. For large and high value events security should be a priority. In this case you should hire a professional security print company.
7. Proofread, print and deliver the tickets: Verify every element a second time to ensure the design is flawless. For a professional appearance, print the tickets on cardstock or high-quality paper. It is important for the tickets to be safely fulfilled and delivered to protect the value. This is usually achieved through a professional company such as Orion Print.
Are you in need of event ticket printing?
Do you require the services of a security printing business to design and produce tickets for your next event? An important element of event planning that can make a lasting impression on guests is a high-quality event ticket.
Orion Print can assist you in creating unique event tickets that not only contain essential information but also work as a marketing tool. From the initial designs through to creation and fulfilment, we’re on hand to make event planning easier. Get in touch with us right away if you’re seeking trustworthy and knowledgeable printing experts to handle your event ticket demands.